eTextbook 978-0131753723 Strategic Marketing for Nonprofit Organizations – Digital Instant Dowload.
Product details:
- ISBN-10 : 013175372X
- ISBN-13 : 978-0131753723
- Author: Alan Andreasen (Author), Philip Kotler (Author)
Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
Table contents:
1. The Growth and Development of Nonprofit Marketing
2. Developing a Target Audience-Centered Mindset
3. Strategic Marketing Planning
4. Understanding Target Audience Behavior
5. Acquiring and Using Marketing Information
6. Segmentation, Targeting, and Positioning
7. Branding
8. Value Propositions: Managing the Organization’s Offerings
9. Developing and Launching New Offerings
10. Managing Perceived Costs
11. Facilitating Marketing Behaviors
12. Formulating Communication Strategies
13. Managing Communications: Advertising and Personal Persuasion
14. Managing Public Media and Public Advocacy
15. Generating Funds
16. Attracting Human Resources: Staff, Volunteers, and Board Members
17. Working with the Private Sector
18. Organizing for Implementation