eTextbook 978-0131753723 Strategic Marketing for Nonprofit Organizations

eTextbook 978-0131753723 Strategic Marketing for Nonprofit Organizations – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 013175372X
• ISBN-13 ‏ : ‎ 978-0131753723
• Author: Alan Andreasen (Author), Philip Kotler (Author)

Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

Table contents:

1. The Growth and Development of Nonprofit Marketing

2. Developing a Target Audience-Centered Mindset

3. Strategic Marketing Planning

4. Understanding Target Audience Behavior

5. Acquiring and Using Marketing Information

6. Segmentation, Targeting, and Positioning

7. Branding

8. Value Propositions: Managing the Organization’s Offerings

9. Developing and Launching New Offerings

10. Managing Perceived Costs

11. Facilitating Marketing Behaviors

12. Formulating Communication Strategies

13. Managing Communications: Advertising and Personal Persuasion

14. Managing Public Media and Public Advocacy

15. Generating Funds

16. Attracting Human Resources: Staff, Volunteers, and Board Members

17. Working with the Private Sector

18. Organizing for Implementation