eTextbook 978-0134153971 Strategic Management: A Competitive Advantage Approach Concepts (16th Edition)

eTextbook 978-0134153971 Strategic Management: A Competitive Advantage Approach Concepts (16th Edition) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 0134153979
• ISBN-13 ‏ : ‎ 978-0134153971
• Author: Fred David, Forest David

Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.

Table contents:

PART 1: Overview of Strategic Management

1. The Nature of Strategic Management

PART 2: Strategy Formulation

2. The Business Vision and Mission

3. The External Assessment

4. The Internal Assessment

5. Strategies in Action

6. Strategy Analysis and Choice

PART 3: Strategy Implementation

7. Implementing Strategies: Management, Operations, and Human Resources Issues

8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

PART 4: Strategy Evaluation

9. Strategy Review, Evaluation, and Control

PART 5: Key Strategic-Management Topics 

10. Business Ethics, Social Responsibility, and Environmental Sustainability

11. Global and International Issues

PART 6: Strategic-Management Case Analysis