eTextbook 978-0134319056 Excellence in Business Communication

eTextbook 978-0134319056 Excellence in Business Communication – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 9780134319056
• ISBN-13 ‏ : ‎ 978-0134319056
• Author: John Thill (Author), Courtland Bovee (Author)

Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of mobile communication. In this Twelfth Edition of Boveé and Thill’s Excellence in Business Communication, the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasize fundamental skills and principles, including the importance of writing, listening, presenting, and other components of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing essential communication skills.

Table contents:

Prologue: Building a Career with Your Communication Skills

1. Professional Communication in a Digital, Social, Mobile World

2. Collaboration, Interpersonal Communication, and Business Etiquette

3. Communication Challenges in a Diverse, Global Marketplace

4. Planning Business Messages

5. Writing Business Messages

6. Completing Business Messages

7. Crafting Messages for Digital Channels

8. Writing Routine and Positive Messages

9. Writing Negative Messages

10. Writing Persuasive Messages

11. Planning Reports and Proposals

12. Writing Reports and Proposals

13. Completing Reports and Proposals

14. Designing and Delivering Business Presentations

15. Building Careers and Writing

16. Applying and Interviewing for Employment