eTextbook 978-0205857265 Public Speaking: Strategies for Success

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Product details:

• ISBN-10 ‏ : ‎ 0205857264
• ISBN-13 ‏ : ‎ 978-0205857265
• Author: David Zarefsky

Public Speaking: Strategies for Success is based on the premise that successful public speaking is strategic. Critical thinking and strategic planning are emphasized throughout the text. David Zarefsky, one of today’s leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.

Because public speaking is situation-specific, the author stresses the integration of theory and practice throughout the text. Students learn how to develop and apply strategies for speaking situations they will encounter throughout the rest of their lives.

Table contents:

PART I: FOUNDATIONS OF PUBLIC SPEAKING
1. Welcome to Public Speaking
2. Your First Speech
3. Presenting the Speech
4. Listening Critically

PART II: INVENTION AND DEVELOPMENT OF THE SPEECH
5. Analyzing Your Audience
6. Choosing a Topic and Developing a Strategy
7. Researching the Speech
8. Reasoning

PART III: ARRANGEMENT AND STYLE IN THE SPEECH
9. Organizing the Speech. The Body
10. Organizing the Speech. Introductions, Conclusions, and Transitions
11. Outlining the Speech
12. Achieving Style Through Language

PART IV: USES OF PUBLIC SPEAKING
13. Informing
14. Persuading
15. Speaking with Visual Aids
16. Occasions for Public Speaking

Title Tag:

Master Public Speaking with Proven Strategies for Confident Communication
Public Speaking Success: Techniques to Captivate and Engage Your Audience
Elevate Your Oratory Skills: Effective Strategies for Public Speaking Mastery