eTextbook 978-1111826925 Business Research Methods

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Product details:

• ISBN-10 ‏ : ‎ 1111826927
• ISBN-13 ‏ : ‎ 978-1111826925
• Author: William G. Zikmund (Author), Barry J. Babin (Author), Jon C. Carr (Author), Mitch Griffin (Author)

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Table contents:

PART I: INTRODUCTION.

1. The Role of Business Research.

2. Information Systems and Knowledge Management.

3. Theory Building.

4. The Business Research Process: An Overview.

5. The Human Side of Business: Organizational and Ethical Issues.

PART II: BEGINNING STAGES OF THE RESEARCH PROCESS.

6. Problem Definition: The Foundation of Business Research.

7. Qualitative Research Tools.

8. Secondary Data Research in a Digital Age.

PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA.

9. Survey Research: An Overview.

10. Survey Research: Communicating with the Respondents.

11. Observation Methods.

12. Experimental Research.

PART IV: MEASUREMENT CONCEPTS.

13. Measurement and Scaling Concepts.

14. Attitude Measurement.

15. Questionnaire Design.

PART V: SAMPLING AND FIELDWORK.

16. Sampling Designs. and Procedures.

17. Determination of Sample Size: A Review of Statistical Theory.

18. Fieldwork.

PART VI: DATA ANALYSIS AND PRESENTATION.

19. Editing and Coding: Transforming Raw Data into Information.

20. Basic Data Analysis: Descriptive Statistics.

21. Univariate Statistical Analysis.

22. Bivariate Statistical Analysis: Differences Between Two Variables.

23. Bivariate Statistical Analysis: Measures of Association.

24. Multivariate Statistical Analysis.

25. Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up.

PART VII: CRITICAL THINKING CASES.

Title Tag:

Advanced Business Research Techniques for Strategic Decision-Making
Unveiling Insights: Mastering Business Research Methods for Success
Innovative Approaches to Business Research: Methods and Applications