eTextbook 978-1259546983 Essentials of Strategic Management: The Quest for Competitive Advantage 5th Edition

eTextbook 978-1259546983 Essentials of Strategic Management: The Quest for Competitive Advantage 5th Edition – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1259546985
• ISBN-13 ‏ : ‎ 978-1259546983
• Author: John Gamble (Author), Arthur Thompson (Author), Margaret Peteraf (Author)

Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The standout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management con­cepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The fundamental character of the fifth editionis very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management.

Table contents:

Section a: introduction and overview
Strategy, business models, and competitive advantage
Charting a company’s direction: vision and mission, objectives, and strategy
Section b: core concepts and analytical tools
Evaluating a company’s external environment
Evaluating a company’s resources, capabilities, and competitiveness
Crafting a strategy
The five generic competitive strategies
Strengthening a company’s competitive position: strategic moves, timing, and scope of operations
Strategies for competing in international markets
Corporate strategy: diversification and the -multibusiness company
Ethics, corporate social responsibility, environmental sustainability, and strategy
Executing the strategy
Superior strategy execution-another path to competitive advantage
Cases in crafting and executing strategy
Case 1 mystic monk coffee
Case 2 under armor’s strategy in 2013-good enough to win market share from nike and adidas?
Case 3 lululemon athletica, inc
Case 4 coach inc. in 2012 : its strategy in the “accessible” luxury goods market
Case 5 chipotle mexican grill in 2013: can it hit a second home run?
Case 6 Google’s strategy in 2013
Case 7 nucor corporation in 2012 : using -economic downturns as an opportunity to grow stronger
Case 8 tata motors: can it become a global
Contender in the automotive industry?
Case 9 the walt disney company : its -diversification strategy in 2012
Case 10 robin hood
Case 11 herman miller inc. : -unrelenting pursuit of reinvention and renewal
Case 12 frog’s leap winery in 2011-the sustainability agenda

Title Tag:

Essentials of Strategic Management: Attain a Competitive Edge with the 5th Edition
Master Business Strategy with the 5th Edition of Essentials of Strategic Management
The Quest for Competitive Advantage: Essentials of Strategic Management 5th Edition