(eTextbook PDF) for IT Strategy & Innovation 4th Edition By James D. McKeen – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1943153442
• ISBN-13 ‏ : ‎ 978-1943153442
• Author: James D. McKeen (Author), Heather A. Smith (Author)

Designed for courses where the goal is to understand how IT delivers organizational value, this text can be used in IT Strategy and IT Management courses at the undergraduate and graduate levels. The text combines the experiences and insights of many senior IT managers from leading-edge organizations with thorough academic research to bring important issues in IT management to life and demonstrate how IT strategy is put into action in contemporary businesses.  Edition 4.0 is updated with 11 new chapters.

Table contents:

Section I. Delivering Value with IT

Chapter 1. Delivering on the IT Value Proposition

Chapter 2. Developing IT Strategy for Business Value

Chapter 3. Advancing a Data Strategy

Chapter 4. Creating and Evolving a Digital Strategy

Chapter 5. Developing a Cloud Strategy

Section II. IT–Business Partnership

Chapter 6. Governance for a Redefined IT

Chapter 7. The IT Budgeting Process

Chapter 8. Managing IT-Based Risk

Chapter 9. Building a Strong Relationship with the Business

Chapter 10. Enabling Collaboration with IT

Section III. IT–Enabled Innovation

Chapter 11. Developing Thought Leaders in IT

Chapter 12. Managing Disruption in IT

Chapter 13. IT’s Role in a Culture of Experimentation

Chapter 14. Improving the Customer Experience: An IT Perspective

Chapter 15. Moving Towards an API Economy

Chapter 16. Preparing for Artificial Intelligence

Section IV. IT Portfolio Development and Management

Chapter 17. Managing Emerging Technologies

Title tag:

1. IT Strategy & Innovation 4th Edition: Shaping the Future of Business Technology
2. Embrace the Digital Revolution with IT Strategy & Innovation 4th Edition
3. Navigating Tech Trends: IT Strategy & Innovation 4th Edition for Modern Enterprises