(eTextbook PDF) for SELL 6th Edition by Thomas N. Ingram – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 133740800X
• ISBN-13 ‏ : ‎ 978-1337408004
• Author: Thomas N. Ingram/Raymond W. (Buddy) LaForge/Ramon A. Avila/Charles H. Schwepker/Michael R. Williams

Through ongoing research into students workflows and preferences, Ingram/LaForge/Avila/Schwepker/William’s SELL, 6th Edition from 4LTR Press offers multiple options including an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience all at an affordable price. With MindTap, students can access their course materials and study tools anytime, and on most devices!

Table contents:

1. Overview of Personal Selling.

2. Building the Trust and Sales Ethics.

3. Understanding Buyers.

4. Communication Skills.

5. Strategic Prospecting and Preparing for Sales Dialogue.

6. Planning Sales Dialogue and Presentations.

7. Sales Dialogue: Creating and Communicating Value.

8. Addressing Concerns and Earning Commitment.

9. Expanding Customer Relationships.

10. Adding Value: Self-Leadership and Teamwork.