(eTextbook PDF) for The International Business Environment 4th Edition

(eTextbook PDF) for The International Business Environment 4th Edition – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 0198804296
• ISBN-13 ‏ : ‎ 978-0198804291
• Author: Leslie Hamilton (Author), Philip Webster (Author)

In this versatile and engaging textbook the authors integrate diverse, global examples with coverage of all key topics to produce the most practical and multi-perspective international business environment textbook.

Case studies on Google, Oxfam, and Netflix, as well as coverage of the latest developments in globalization, Trump’s presidency, and emerging markets showcase the realities of business today and ensure students have the grounding they need to effectively explore and analyse the issues facing organizations globally.

Students are supported in their learning with chapter summaries, diagrams, and a comprehensive glossary, but also challenged by counterpoint boxes, learning tasks, and review questions in every chapter, encouraging critical thinking and research skills.

Even with its comprehensive breadth of coverage, The International Business Environment remains concise and accessible through use of the PESTLE framework to steer its analysis. Now in its fourth edition, this book is the ideal companion to any international business environment course

Table contents:

Part One: Global Context

1. Globalization by Leslie Hamilton

2. The Global Economy by Steve Gregory

3. Analysing Global Industries by Leslie Hamilton

4. The Global Business Environment by Leslie Hamilton

5. Corporate Social Responsibility by Philip Webster

6. Assessing Country Attractiveness by Philip Webster

Part Two: Global Issues

7. The Social-Cultural Framework by Leslie Hamilton

8. The Technological Framework by John Bratton and Kirsteen Grant

9. The Political Environment by Neil Barnett

10. The Legal Environment by Leslie Hamilton

11. The Financial Framework by Leslie Hamilton

12. The Ecological Environment by Dorron Otter