(eTextbook PDF) for Understanding Business 12th Edition by William G Nickels

(eTextbook PDF) for Understanding Business 12th Edition by William G Nickels – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1259929434
• ISBN-13 ‏ : ‎ 978-1259929434
• Author: William G. Nickels (Author), Jim McHugh (Author), Susan McHugh (Author)

Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that students grapple with the most current challenges facing businesspeople today.

Table contents:

PART 1 Business Trends: Cultivating a Business in Diverse, Global Environments

1 Taking Risks and Making Profits within the Dynamic Business Environment

2 Understanding Economics and How It Affects Business

3 Doing Business in Global Markets

4 Demanding Ethical and Socially Responsible Behavior

PART 2 Business Ownership: Starting a Small Business

5 How to Form a Business

6 Entrepreneurship and Starting a Small Business

PART 3 Business Management: Empowering Employees to Satisfy Customers

7 Management and Leadership 8 Structuring Organizations for Today’s Challenges

9 Production and Operations Management

PART 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

10 Motivating Employees

11 Human Resource Management: Finding and Keeping the Best Employees

12 Dealing with Union and Employee-Management Issues

PART 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans

13 Marketing: Helping Buyers Buy

14 Developing and Pricing Goods and Services

15 Distributing Products

16 Using Effective Promotions

PART 6 Managing Financial Resources

17 Understanding Accounting and Financial Information

18 Financial Management

19 Using Securities Markets for Financing and Investing Opportunities

20 Money, Financial Institutions, and the Federal Reserve Bonus