(Ebook PDF) Everybody Writes Your Go To Guide to Creating Ridiculously Good Content 2nd Edition by Ann Handley 1119854318 9781119854319 full chapters

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content 2nd Edition by Ann Handley – Ebook PDF Instant Download/DeliveryISBN:  1119854318, 9781119854319  

Full download Everybody Writes Your Go To Guide to Creating Ridiculously Good Content 2nd Edition after payment.

 

Product details:

ISBN-10 :  1119854318 

ISBN-13 :  9781119854319

Author:  Ann Handley 

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.

In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

 

Everybody Writes Your Go To Guide to Creating Ridiculously Good Content 2nd Table of contents:

Part I: Writing Rules: How to Write Better (and How to Hate Writing Less)
1 Everybody Writes
Note
2 Writing Is a Habit, Not an Art
Notes
3 How to Keep a Daily Writing Ritual When You Aren’t Feeling It
Notes
4 Shake Off School Rules
Notes
5 Publishing Is a Privilege
6 Why We Need a Writing Process
7 Introducing the Writing GPS Framework
Note
8 Embrace The Ugly First Draft
9 Draft 2: Cross Out the Wrong Words
10 Draft 3: Swap Places with Your Reader
Your Customer Signs Your Paycheck
11 Draft 4: Humor Comes on the Rewrite
12 Develop Pathological Empathy
Pathological Empathy in Action
13 Think Before Ink
Notes
14 Fifteen Ways to Organize
15 Start with Dear Mom …
Notes
16 If You Take a Running Start, Cover Your Tracks
17 Place the Most Important Words at the Beginning of Each Sentence
Notes
18 Notice Where Words Appear in Relation to Others Around Them
19 Leads and Kickers
Notes
20 Show, Don’t Tell
In Home Page Copy
In Blog Headlines
Product Copy
In Email Copy
In an Article
In About Us
In a Letter to Investors
21 How to Write Funny
22 Use Surprising Analogies, Meaty Metaphors
A Meatier Metaphor
Note
23 Add Another Sense
Notes
24 Add Obvious Structure to a List
25 Approach Writing Like Teaching
Note
26 Keep It Simple—But Not Simplistic
Notes
27 Find a Writing Partner
28 Avoid Hot Dog Writing
29 Hire a Human Editor
30 Set a Goal Based on Word Count (Not Time)
31 End on an I-Can’t-Wait-to-Get-Back-to-It Note
32 Deadlines Are the WD-40 of Writing
Part II: Writing Rules: Grammar and Usage
33 Use Real Words
Notes
34 Avoid Frankenwords and Words Pretending to Be Something They’re Not
35 Don’t Use Weblish (Words You Wouldn’t Whisper to Your Sweetheart in the Dark)
36 Default to the Present Tense
37 Choose Active Voice Over Passive Voice
38 Ditch Weakling Verbs
39 Adverbs Aren’t Necessary (Usually)
40 Use Clichés Only Once in a Blue Moon
Notes
41 “Mistakes Were Made.” Avoiding These Simple Mistakes Will Make You Look and Feel Smarter Instantly
42 Words We Always Get Wrong
Similar or Seemingly Interchangeable Words
Usage Confusion
Notes
43 Grammar Rules Made to Be Broken
Notes
44 Limit Moralizing
45 Eggcorns and Mondegreens
Note
Part III: Voice Rules
46 Sweat the Smallest Stuff
47 What’s Brand Voice?
48 How to Develop Your Brand Voice
1. Define Your Youness
2. Translate Those Words into a Style
3. Document It
4. Look for Nonobvious Opportunities
Notes
49 Four Powerful Places to Apply Brand Voice
50 Voice Doesn’t Change, Tone Does
Part IV: Story Rules
51 The Six Elements of a Marketing Story
52 Your Brand Story: Tell the Story Only You Can Tell
Avoid Messaging Karaoke
How to Avoid Messaging Karaoke
53 Product Story: Make Your Customer the Hero
Notes
54 The Rudolph Framework in Action
55 Hermit Crab Content
Notes
56 Innovation Is About Brains, Not Budget
Note
Part V: Publishing Rules
57 Share News That’s Really News
Notes
58 Biased and Balanced
59 Brands as Media Companies
60 Should You Ungate Your Content?
Should You Ungate Your Content?
Note
61 Memes, Trends, Newsjacking
Should you speak out on social issues or causes?
Notes
62 Better Interviews with These Nonobvious Tips
Note
63 Check Your Facts
64 A Mind-Like-Water Mindset
Notes
65 Seek Out the Best Sources
66 Beware of Hidden Agendas
67 Credible Data
68 Cite as You Write
Notes
69 Curate Ethically
Notes
70 Seek Permission, Not Forgiveness
71 The Basics of Copyright, Fair Use, and For Attribution
Can I Just Link?
What About Images?
How About Logos and Screenshots?
One Final Point
Part VI: 20 Things Marketers Write
72 The New Ideal Length for Every Piece of Content
73 Writing Direct Response Email
Notes
74 Why You Need an Email Newsletter
75 Writing an Email Newsletter
Should You Publish a LinkedIn Newsletter or a Traditional Newsletter?
76 Writing a Home Page
We Get You
77 Writing the About Us Page
When About Us Is Not Really About Us
78 Writing Landing Pages
Less Is More
79 Writing Headlines
Notes
80 Writing Infographics
Note
81 Writing for Video
82 Writing for Social Media
Notes
83 Writing Image Captions
Notes
84 Writing with Hashtags
Notes
85 Writing Your LinkedIn Profile
Buzzwords Are Buzzkills
Notes
86 Writing for LinkedIn
What’s Truly Important to Do on LinkedIn?
87 Writing About Hard Stuff
Note
88 Writing a Bolder Boilerplate
Notes
89 Writing Speech Descriptions
90 Writing a Sales Letter
Take Two
91 Ghostwriting
Part VII: Content Tools
Acknowledgments for Tools

 

People also search for Everybody Writes Your Go To Guide to Creating Ridiculously Good Content 2nd:

everybody’s guitar method book 1
    
everybody writes strategy
    
everybody’s guitar method
    
everybody’s guide to natural esp
    
everybody’s guide to small claims court

Tags:

Everybody Writes,Your Go,Guide,Creating Ridiculously,Ann Handley