Exponential: Transform Your Brand by Empowering Instead of Interrupting Rosenblum

Exponential: Transform Your Brand by Empowering Instead of Interrupting Rosenblum – Ebook Instant Download/Delivery ISBN(s): 9781264268153,9781264268146,1264268157,1264268149

Product details:
• ISBN 10: 1264268157
• ISBN 13: 9781264268153
• Author: Rosenblum, Jeff

Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth. Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham, Verizon and many more of the world’s most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy.

Table contents:

1. Introduction to the Advertising Revolution

2. Modern Advertising Is a Value Exchange

3. This Is Your Brain on Advertising

4. Your Brand Is Your Most Important Asset

5. Leveraging the Consumer Journey

6. The Why and How of Culture

7. Selling the Big Idea

8. Prepare to Go Exponential

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