Fans! Not Customers Vernon Hill

Fans! Not Customers – Ebook Instant Download/Delivery ISBN(s): 9781782838029,1782838023

Product details:

• ISBN-10 ‏ : ‎ 1781251118
• ISBN-13 ‏ : ‎ 978-1781251119
• Author(s): Vernon Hill

These are tough times for all of us—but it is still possible to defy gravity and create massively successful new ventures, turn-round lumbering giants, and go for growth. The secret lies in not just satisfying customers but in amazing and delighting them.

Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mold, even in old-fashioned businesses like banking or insurance. Of course it happens all the time in the digital world, but it can happen anywhere—so long as you turn your customers into fans. When that happens your customers—who will sing your praises when your competitors’ customers are complaining—become your greatest allies in marketing and sales. Then you can really go for growth.

But to amaze and delight your customers and clients isn’t easy, and it requires constant work and innovation. This book is generously scattered with examples and case studies drawn from Vernon Hill’s own experience and shows how it is to be done.

Table contents:

Introduction: Start-ups, Upstarts and Disruptors
Part 1 Two Banks, Two Continents: A World of Lessons
1 Metro: The Revolution Comes to Britain
2 Commerce Bank: Early Days, Winning Ways
Part 2 Marketing is Everything
3 Fans Not Customers
4 Putting the “Grand” in Grand Openings
5 The New Maths
6 Love Your Bank At Last!
7 Surprise and Delight!
8 Dogs Rule and Kids Rock!
Part 3 Fanatical Execution
9 Eight Ways to Be AMAZE(ING)
10 Culture Counts!
11 Hire for Attitude, Train for Skill
12 Hope is Not a Plan
13 Design as a Competitive Weapon
14 No Stupid Rules
15 The New Order: Commercial Banking
16 Metro Reinvents Private Banking 160 17 The Disruptor: “What Will You Do Next?”
Appendix: Republic Bank: The Power of Red is Back, America
More Books to Guide Your Own Model and Culture

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