Fashion Heritage: Narrative and Knowledge Creation 1st Edition Isabel Cantista

Fashion Heritage: Narrative and Knowledge Creation – Ebook Instant Download/Delivery ISBN(s): 9783031068850,3031068858

Product details:

• ISBN-10 ‏ : ‎ 3031068858
• ISBN-13 ‏ : ‎ 978-3031068850
• Author(s): Isabel Cantista, Damien Delille

This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future. Bringing together different reflections from the world of fashion, from gloves to virtual jewels, from luxury brand’s digital narratives to historical contexts, each chapter offers a narrative that is contemporary, yet linked to historical contexts.

With these narratives, the book reveals how innovation builds on heritage, and how locally rooted traditional techniques connect to contemporary global production. It illustrates how ancestral processes renew, encouraging us to produce and consume more responsibly.

Split into three parts, the book firstly covers narrative and knowledge in different contexts before delving in to narrative, brand building and creativity with case studies. The final section centres on digital narratives with new consumers.

Ultimately, this book demonstrates that multidisciplinary knowledge of the past is essential to the understanding of the contemporary.

Table contents:

1. Introduction: Telling the Story of Fashion Heritage
Part I. Fashion Legacy, Narratives, and Knowledge
2. Fashion Storytelling Through Dress and Lego Mini-Figures: Mary Queen of Scots
3. 1980–2020: Fashion Curating and Cultural Policy in Italy
4. Back to the Future of Fashion Past: Re-fashioning Future Garment Making
5. Crafting Communities: A Haven for Escapism and Wellbeing
Part II. Fashion Narratives, Brands, and Creativity
6. The Heritage-Making of Fashion Brands
7. The History of the Luxury Glove: Tangible and Intangible Cultural Fashion Heritage from the Nineteenth Century to the Twenty-First Century
8. Heritage and Contemporary Children’s Fashion: Case Study: The Repositioning of the Socio-cultural Values of the Brand Jacadi Paris (2006–2010)
9. The Fourth Space: Fashion Branding and Café-Restaurant Projects
Part III. Digital Narratives and New Consumers
10. Investigating the Use of Digital Technology in Jewellery Design: A Thematic Analysis
11. Fashion as Leisure: Experience and Entertainment Through Brands’ Digital Narratives
12. Second-Hand History and Algorithms: The Case of Sellpy
13. Conclusion

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