Foundations Of Marketing 8th Ed. – Ebook Instant Download/Delivery ISBN(s): 9781337614627,1337614629
Product details:
- ISBN-10 : 1337614629
- ISBN-13 : 978-1337614627
- Author(s):
Foundations of Marketing
Table contents:
PART I: STRATEGIC MARKETING AND ITS ENVIRONMENT
PART II: MARKETING RESEARCH AND TARGET MARKETS
PART III: CUSTOMER BEHAVIOR AND E-MARKETING
PART IV: PRODUCT AND PRICE DECISIONS
PART V: PROMOTION DECISIONS
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