Foundations of Marketing 9th Edition

Foundations of Marketing 9th Edition – Ebook Instant Download/Delivery ISBN(s): 9780357129463,0357129466,9798214344027

Product details:

• ISBN 13: 9798214344027
• Author: William M. Pride

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource — Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You’ll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today’s fast-paced business world. MindTap, today’s leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

Table contents:

Chapter 1. Customer-Driven Strategic Marketing

Chapter 2. Planning, Implementing, and Evaluating Marketing Strategies

Chapter 3. The Marketing Environment, Social Responsibility, and Ethics

Chapter 4. Marketing Research and Analytics

Chapter 5. Target Markets: Segmentation and Evaluation

Chapter 6. Consumer Buying Behavior

Chapter 7. Business Markets and Buying Behavior

Chapter 8. Reaching Global Markets

Chapter 9. Digital Marketing and Social Networking

Chapter 10. Product, Branding, and Packaging Concepts

Chapter 11. Developing and Managing Goods and Services

Chapter 12. Pricing Concepts and Management

Chapter 13. Marketing Channels and Supply Chain Management

Chapter 14. Retailing, Direct Marketing, and Wholesaling

Chapter 15. Integrated Marketing Communications

People also search:

foundation of any marketing plan

the foundation of marketing is

4 foundations of marketing

fundamentals of marketing book pdf

fundamentals of marketing bcom 4th semester