Fundraising For Dummies 4th Edition

Fundraising For Dummies 4th Edition – Ebook Instant Download/Delivery ISBN(s): 9781119912750,9781119912767,9781119912774,111991275X,1119912768,1119912776

Product details:

• ISBN-10: 1119912768
• ISBN-13: 9781119912767
• Author: Beverly A. Browning

Table contents:

Part 1: Getting Started with Fundraising 5

Chapter 1: Fundraising Continuously During Economic Fluctuations

Chapter 2: Embracing Fundraising with a Passion

Chapter 3: All About Attitude: Fundraising Issues and Ethics

Chapter 4: Winning with Words: Your Case Statement

Chapter 5: Organizing Your Cheerleaders: Board Members and Volunteers

Chapter 6: Creating a Fundraising Plan

Part 2: Identifying Potential Donors and Rallying for Their Support 99

Chapter 7: Mining for Donors

Chapter 8: Meeting Your Donor with Grace and Grit

Chapter 9: Cultivating Major Givers

Chapter 10: Making the Major Gift Ask

Chapter 11: Writing Winning Grant Proposals to Reach Your Fundraising Goal

Part 3: Sharing the Organization’s Story and Building Its Brand 175

Chapter 12: Connecting for Potential Donor Awareness: Sharing Your Story

Chapter 13: Projecting Your Organization’s Image in the Media

Chapter 14: Social Media Networking to Build Potential Donor Awareness

Chapter 15: Perfecting Electronic Communications

Chapter 16: Ramping Up Your Website

Chapter 17: Spotlighting Your Brand Online

Part 4: Engaging Donors with the Right Campaigns 253

Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund

Chapter 19: Planning a Successful Special Event

Chapter 20: Asking for the Big Bucks: The Capital Campaign

Chapter 21: Securing the Big Three: Major Gifts, Planned Gifts, and Challenge Grants

Chapter 22: Tapping into Corporate Givers

Chapter 23: Building and Growing an Endowment

Part 5: The Part of Tens 335

Chapter 24: Ten Fundraising Resources for New Nonprofit Organizations

Chapter 25: Ten Snippets of Powerful Fundraising Communications

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