Global Business 4th Edition by Mike W. Peng – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 130550089X
• ISBN-13 ‏ : ‎ 978-1305500891
• Author: Mike W. Peng

Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that answers the big question, “What determines the success and failure of firms around the globe?” Globally renowned scholar and author Mike Peng integrates both an institution-based view and resource-based view in every chapter, bringing an unparalleled continuity and strategic approach to the learning process. The book combines an inviting, conversational style with the latest research and examples that reflect the most recent global developments. A wealth of business cases from Mike Peng and other respected international experts delve into how companies throughout the world have expanded globally. All-new video cases that cover each chapter’s opening case and closing case, world maps that connect geography and culture to business decisions, and unique global debate sections that draw you into cutting-edge international discussions help you learn to think independently and view business challenges from a truly global perspective. With GLOBAL BUSINESS, 4th Edition, you view business through the eyes of a true world citizen and gain the understanding you need to become an effective manager within today’s global business landscape.

Table of contents:

Ch 1: Globalizing Business

Ch 2: Understanding Formal Institutions: Politics, Laws, and Economics

Ch 3: Emphasizing Informal Institutions: Cultures, Ethics, and Norms

Ch 4: Leveraging Resources and Capabilities

Ch 5: Trading Internationally

Ch 6: Investing Abroad Directly

Ch 7: Dealing with Foreign Exchange

Ch 9: Growing and Internationalizing the Entrepreneurial Firm

Ch 10: Entering Foreign Markets

Ch 11: Managing Global Competitive Dynamics

Ch 12: Making Alliances and Acquisitions Work

Ch 13: Strategizing, Structuring, and Learning around the World

Ch 14: Competing on Marketing and Supply Chain Management

Ch 15: Managing Human Resources Globally

Ch 16: Financing and Governing the Corporation Globally

Ch 17: Managing Corporate Social Responsibility Globally