Global Marketing 8th Edition

Global Marketing 8th Edition – Ebook Instant Download/Delivery ISBN(s): 9781292251806,1292251808,9781292251820, 1292251824

Product details:

• ISBN-10: 1292251824
• ISBN-13: 9781292251820
• Author: Svend Hollensen

Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.

Table contents:

1. The decision whether to internationalize
2. Deciding which markets to enter
3. Market entry strategies
4. Designing the global marketing programme
5. Implementing and coordinating the global marketing programme

People also search:

global marketing management 8th edition

a global marketing strategy refers to

replica global

hh global promotional products

iclicknprint reviews

journal of global marketing impact factor

m marketing 8th edition