Global Strategy 3rd Edition – Digital Instant Dowload.

Product details:

• ISBN-10: 1133964613
• ISBN-13: 9781133964612
• Author: Mike W. Peng

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn’t just show you what it’s like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career.

Table contents:

Part 1: Foundations of Global Strategy

Ch 1: Strategizing around the Globe

Ch 2: Managing Industry Competition

Ch 3: Leveraging Resources and Capabilities

Ch 4: Emphasizing Institutions, Cultures, and Ethics

Part 2: Business-Level Strategies

Ch 5: Growing and Internationalizing the Entrepreneurial Firm

Ch 6: Entering Foreign Markets

Ch 7: Making Strategic Alliances and Networks Work

Ch 8: Managing Global Competitive Dynamics

Part 3: Corporate-Level Strategies

Ch 9: Diversifying, Acquiring, and Restructuring

Ch 10: Strategizing, Structuring, and Learning around the World

Ch 11: Governing the Corporation around the World

Ch 12: Strategizing with Corporate Social Responsibility