Graphic Design Solutions 6th Edition by Robin Landa 9798214344744

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ISBN-13 : 9798214344744

Author :   Robin Landa 

GRAPHIC DESIGN SOLUTIONS, 6th EDITION, is the most comprehensive reference on graphic design for print and screen media. Author Robin Landa introduces principles of design and how they apply to the various graphic design disciplines, and major applications are explained and illustrated with professional work and diagrams. This text serves as a solid foundation for typographic design, advertising design and graphic design. In-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and much more.

Graphic Design Solutions 6th Table of contents:

1. Introduction: The Graphic Design Profession
Graphic Design
Graphic Design Is . . .
Graphic Design Disciplines
Media
Working in the Fields of Graphic Design and Advertising
Collaboration
Career Competencies and Expectations
Why Design Matters
Ethics in Graphic Design
2. Quickstart: Graphic Design Basics
The Formal Elements of Design
Line
Shape
Figure/Ground
Typographic Shapes
Texture
Pattern
Welcome to My Haus
Hierarchy
Alignment
Unity
Space
Laws of Perceptual Organization
3. Typography
Elements of Type
Type Measurement
Type Anatomy
Type Classifications
Type Family
Designing with Type
Type as Shapes
Type Selection
Typeface Pairings
Alignment
Spacing
Text Type: Spacing, Chunking, Pacing, and Margins
Basic Type Specifications for Paragraphs
Page Composition: Volume of Text versus Images
Facilitating the Reading of Text Type
Orchestrating the Flow of Information
Handmade/Hand-Drawn Type
Web Type Basics
Legibility
Readability
Voice and Branding
Variety
Selecting Typefaces for Screens
Expressive Typography
4. The Design Process
Design Thinking
Empathize
Define
Ideate
Prototype
Test
Five-Phase Model of the Design Process
Phase 1: Research
Phase 2: Analysis
Phase 3: Concepts
Phase 4: Design
Phase 5: Implementation
Craftsmanship
Suggestions
Debriefing
Paper Tips
5. Concept Generation and Creativity
A Design Concept is . . .
Generating Design Concepts
Asking Penetrating Questions
Priming Your Thinking
The Concept-Generation Process
Step 1: Preparation
Creative Thinking
Characteristics of Creative Thinkers
Tools that Stimulate Creative Thinking
Improv
Brainstorming
Osborn’s Checklist
Mapping
Discovery-Led Practice
Art Improvisation
Be Aware of Happy Accidents
Exquisite Corpse
Visual Metaphors
Keeping a Sketchbook or Journal
6. Visualization, Icons, and Color
Image Classifications and Depictions
About Signs and Symbols
Use of Signs and Symbols
Icon Design
Icon Design Tips
Media, Methods, and Visualization
Creating, Selecting, and Manipulating Images
Basics of Visualizing Form
Sharpness versus Diffusion
Accuracy versus Distortion
Economy versus Intricacy
Subtle versus Bold
Predictable versus Spontaneous
Opaque versus Transparent
Hard Edge versus Brushy
Proximate Vision versus Distant Vision: Modes of Representation
Drawing for Designers and Graphic Interpretations
Presentation: Margins, Rules, Borders, Cropping, and Bleeds
Using Color
Relationships on the Pigment Color Wheel
Color Temperature
Color Schemes
7. Composition
Fundamentals of Composition
Margins
The Format’s Role in Composition
Closed versus Open Composition
Symmetrical versus Asymmetrical Compositions
Balancing Forces
Illusion of Spatial Depth
Foreground, Middle Ground, Background
Tilted Plane/Imitating the Recession of Space
Overlapping
Layering and Transparency
Movement
Contrast
Grouping
Compositional Process
Type-Driven, Image-Driven, and Type-Image Emblem
Arranging Type and Image
Integrating Type and Image
Supporting Partner Type and Image Relationship
Sympathetic Type and Image Relationship
Contrasting Type and Image Relationship
Function of an Entry Point
Transitions
Continuity
8. Proportional Systems, the Grid, and Brochure Design
Mathematical Ratios and Proportional Systems
Proportion
Fibonacci Numbers
The Golden Ratio
Rule of Thirds
Modularity
Chunking
The Grid
Single-Column Grid
Multicolumn Grids
Columns and Column Intervals
Flowlines
Grid Modules
Spatial Zones
Modular Grids
Brochure Design
Design Development of a Brochure
Five Considerations to Factor into Design
Brochure System
9. Posters
Why We Love Posters
The Purpose of Posters
A Little History
Conceptual Development
Design Development
Poster Basics
Social Commentary
10. Book Covers
The Purpose of Cover Design
Designing a Cover
Integration of Type and Image
Composing a Cover
New Covers for Existing Books
Designing for a Series
11. Branding and Visual Identity
What Is Branding?
The Purpose of Branding
Differentiation
Functional and Emotional Benefits
Brand Differentiators
Branding Process
The Brand Construct and Story
Naming a Brand
The Purpose of Visual Identity Design
Definition of Visual Identity
Goals of a Visual Identity
Designing Visual Identity
The Purpose of a Logo
Logo Standards Guide
Designing a Logo
Visual Brief Collage Board
Points of Departure for Designing a Logo
Logo as a Compositional Unit
Fundamentals of Letterhead Design
Composition
Purpose of a Business Card
12. Advertising
The Purpose of Advertising
Types of Ads and Media
Who Creates Advertising?
Idea Generation
The Role of Storytelling and Storybuilding
Designing Ads
Elements of an Ad
Image/Copy Relationships
Visual Hierarchy
The Ad Campaign
Commercials and Social Media Films
Responsible Advertising and Being Proactive
13. Web, Mobile, and Motion Design
What Do People Want and Expect from Interactive Experiences?
Screens
Considerations
Websites
Website Development
Defining Web-Related Terms
Conceptual Development and Visual Design
Concept
Visual Design
Grids
Grid Anatomy
Positive and Negative Space
Engaging Content
Mobile Design
Mobile Design Basics
Motion Design
Ten Guiding Principles for Storytelling in Animation or Motion
Visual Basics for Screen-Based Media
Proximity
Contrast
Repetition and Alignment
Use of Typography and Graphics in Screen-Based Media
Music and Sound in Screen-Based Media
14. Package Design
What Is the Purpose of Package Design?
Project Scope and Kind: Package Design, Branding, and Product Development
Package Design Considerations
The Psychology of Package Design
Design Factors
Sustainability
Audio CD Package Design
15. The Portfolio and Job Search
The Purpose of a Portfolio
Archive Your Work
Portfolio Presentations
Tips for Digital Presentations
Printed Portfolios
Project Descriptions
Points to Consider
Portfolio Content
Portfolio Organization
General Graphic Design Portfolio
Advertising Portfolio
Building Your Own Brand
Copy and Visual Components
How to Write and Prepare a Résumé and Cover Letter
Sample Résumé Content
Résumé Tips
Cover Letter
Tips on the Most Important Things for a Portfolio by Prof. Martin Holloway
Job Search
Information Gathering
Creative Recruiters
Internships
Networking
The Interview Process
Tips for the Interview
On the Job
Online Resources

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