Guide to Managerial Communication – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 013297133X
• ISBN-13 ‏ : ‎ 978-0132971331
• Author:
• Mary M. Munter Series Editor
• Lynn Hamilton University of Virginia

Directed primarily toward undergraduate or graduate business or communications students, this text also provides practical content to current and aspiring industry professionals.

A brief, professional, reader-friendly guide to improving managerial communication.

Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.

Table contents:

PART I. COMMUNICATION STRATEGY

• Communicator Strategy
• Audience Strategy
• Message Strategy
• Channel Choice Strategy
• Culture Strategy
• Communication Strategy Checklist
• Guide to the Guide to Managerial Communication

PART II. WRITING: COMPOSING EFFICIENTLY

• General Composing Techniques
• Special Composing Challenges

PART III. WRITING: MACRO ISSUES

• Document Design for “High Skim Value”
• Clear Progression and Linkage
• Effective Paragraphs and Sections

PART IV. WRITING: MICRO ISSUES

• Editing for Brevity
• Choosing a Style
• Writing Checklists

PART V. SPEAKING: VERBAL STRUCTURE

• Tell/Sell Presentations
• Questions and Answers
• Consult/Join Meetings
• Other Speaking Situations

PART VI. SPEAKING: VISUAL AIDS

• Designing the Presentation as a Whole
• Designing Your Slide Master
• Designing Each Individual Slide
• Using Visual Aids

PART VII. SPEAKING: NONVERBAL SKILLS

• Nonverbal Delivery Skills
• Relaxation Techniques
• Listening Skills
• Speaking Checklists

APPENDICES

• Appendix A: Writing Inclusively
• Appendix B: Writing Correctly: Grammar
• Appendix C: Writing Correctly: Punctuation

Bibliography

Index