(Ebook PDF) Heritage Entrepreneurship Cultural and Creative Pursuits in Business Management (Palgrave Studies in Global Entrepreneurship) 1st edition by Vanessa Ratten 9811951519 978-9811951510 full chapters

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Product details:

ISBN-10 : 9811951519

ISBN-13 : 978-9811951510

Author: Vanessa Ratten

This book explores cultural and creative processes as they occur in a heritage setting, and how they can be applied to business projects. More specifically, the chapters take a detailed look at the importance of culture in entrepreneurial pursuits regarding heritage matters. This involves focusing on how culture is embedded within heritage entrepreneurship and the distinctive comparative advantages of taking a cultural approach to business. The role of entrepreneurial environments in terms of accepting creativity is highlighted, thereby making a new contribution to the study of heritage entrepreneurship. The book also elaborates on how heritage entrepreneurs are embedded in an entrepreneurial ecosystem that consists of a number of different stakeholders.

 

Heritage Entrepreneurship: Cultural and Creative Pursuits in Business Management (Palgrave Studies in Global Entrepreneurship) 1st Table of contents:

Front Matter
Pages i-xiv
Download chapter PDF 
Towards a Theory of Heritage Entrepreneurship
Vanessa Ratten
Pages 1-17
Government Initiatives and Social Entrepreneurship in Thailand: Exploring the Role of Pracharath Rak Samakee Social Enterprise Scheme (ประชารัฐรักสามัคคี) and the Way Forward
Ari Margiono, Feranita Feranita
Pages 19-34
Social-Driven Innovation in Tourism: A Perspective on Soft Attributes of an Entrepreneurial Ecosystem
Paolo Bernardi, Raffaele Cecere
Pages 35-53
Strategies for Innovation Among Indonesian Family Firms
Gabriella Hanny Kusuma, Nurul Indarti, Hardo Firmana Given Grace Manik
Pages 55-72
Shedding Light on the Main Implications Between Informal Entrepreneurship, Heritage Entrepreneurship, and Entrepreneurial Ecosystem Based on Bibliometric and Content Analyses
Adriana AnaMaria Davidescu, Eduard Mihai Manta
Pages 73-118
The Impact of the COVID-19 Pandemic on Tourism in Alpine Areas of Switzerland
Norbert Hörburger, Thorsten Merkle
Pages 119-135
World Heritage Sites in Italy
Vanessa Ratten
Pages 137-144
World Heritage Sites in the United States
Vanessa Ratten
Pages 145-151
Heritage Entrepreneurship: Future Trends
Vanessa Ratten
Pages 153-166
Back Matter
Pages 167-169

 

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Vanessa Ratten,heritage,entrepreneurship,business,management