Higher Education Marketing in Africa: Explorations into Student Choice 1st Edition Emmanuel Mogaji

Higher Education Marketing in Africa: Explorations into Student Choice 1st Edition Emmanuel Mogaji – Ebook Instant Download/Delivery ISBN(s): 9783030393786,9783030393793,303039378X,3030393798

Product details:
• ISBN 10:3030393798
• ISBN 13:9783030393793
• Author:Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson

In particular, it focuses on the competition for students. The growing number of student enrolments, the public sector’s inability to meet the ever-increasing demands and new private universities springing up mean that it is essential for universities to identify their market and effectively communicate their messages. Although there has been substantial theoretical research to help shed light on students’ choices and universities’ marketing strategies, little work has been undertaken on higher education in the African context. Filling that gap in the research, while at the same time acknowledging the regional differences in Africa, this book offers empirical insights into the higher education market across thecontinent.
Table contents:

1. Exploring Factors Influencing Student Choice in Africa: Introduction to Edited Collection
2. Co-creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process
3. Understanding High School Students’ University Choice: Implications for Marketing and Management of Higher Education in Ghana
4. Delving into Undergraduate Students’ Choice of Higher Education in Uganda
5. International and Southern African Perspectives on Choice and Decision-Making of Young People in Higher Education
6. Factors Influencing Students’ Choice of a Federal University: A Case Study of a Nigerian Federal University
7. Evaluative Criteria for Selection of Higher Education Institutions in Nigeria
8. Factors Influencing Postgraduate Students’ University Choice in Nigeria
9. Factors and Sources of Information That Influence a Student’s University of Choice
10. Consumer Behaviour and Student Motivation Influence the Choice of Higher Learning Institutions in Nigeria
11. Minding the Gap: An Assessment of the Quality of Course Information Available on the Websites of African Universities
12. The Importance of University Rankings for Students’ University of Choice: A South African Perspective
13. Experiences of Doctoral Students’ Vulnerability in South Africa
14. Making a Christian Private University Appealing to Prospective Students: The Case of Covenant University
15. Student University Choice Making in Africa: Emerging Challenges

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