How to Persuade: The Skills You Need to Get What You Want

How to Persuade: The Skills You Need to Get What You Want – Ebook Instant Download/Delivery ISBN(s): 9781119891871,1119891876

Product details:

• ISBN-10: 1119891884
• ISBN 13:9781119891888
• Author: Michelle Bowden

Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation—whether it’s securing that next big deal, convincing your manager to hit ‘approve,’ or even winning an argument with your friends.

Through real-world examples and engaging activities, this book shows you how to transform your weaknesses into strengths. You’ll build your own personalised plan to move people from ‘no’ to ‘yes’—every time.

Table contents:

Part I: How persuasive are you?

1. Why be persuasive?

2. Are you turning people off?

3. You cannot not influence!

4. Persuasion versus manipulation

5. The four persuasive types

Part II: Understanding the types and working out which one to use when

6. Type 1: The Wise Owl

7. Type 2: The Commanding Eagle

8. Type 3: The Friendly Budgie

9. Type 4: The Captivating Peacock

Part III: Perfecting your pitch process and bringing it all together

10. Perfecting your next bid or pitch

11. And now it’s up to you

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