Imagined Audiences: How Journalists Perceive and Pursue the Public 1st Edition Jacob L. Nelson 9780197542620 019754262X

Imagined Audiences: How Journalists Perceive and Pursue the Public 1st Edition Jacob L. Nelson – Ebook Instant Download/Delivery ISBN(s): 9780197542590,9780197542606,019754259X,0197542603,9780197542620,019754262X

Product details:

• ISBN 10: 019754262X
• ISBN 13: 9780197542620
• Author: Jacob L. Nelson

Many believe the solution to ongoing crises in the news industry–including profound financial instability and public distrust–is for journalists to improve their relationship with their audiences. This raises important questions: How do journalists conceptualize their audiences in the first place? What is the connection between what journalists think about their audiences and what they do to reach them? Perhaps most importantly, how aligned are these “imagined” audiences with the real ones? Imagined Audiences draws on ethnographic case studies of three news organizations to reveal how journalists’ assumptions about their audiences shape their approaches to their audiences. Jacob L. Nelson examines the role that audiences have traditionally played in journalism, how that role has changed, and what those changes mean for both the profession and the public. He concludes by drawing on audience studies research to compare journalism’s “imagined” audiences with actual observations of news audience behavior. The result is a comprehensive study of both news production and reception at a moment when the relationship between the two has grown more important than ever before.

Table contents:

Part 1. The Journalist–Audience Relationship
Part 2. The Promise of Audience Engagement
Part 3. Journalism’s Imagined Audiences
Part 4. When Data and Intuition Converge
Part 5. First Imagined, Then Pursued
Part 6. The Obstacles to Audience Engagement
Part 7. Understanding News Audience Behavior

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