Indian Business Case Studies Volume II 1st edition by Pawar, Bhagyashree Kunte, Srinivas Tumuluri 0192696175 9780192696175

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ISBN-10 :  0192696175 

ISBN-13 :  9780192696175

Author: V. P. Pawar, Bhagyashree Kunte, Srinivas Tumuluri 

It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of ‘case methodology’ in classroom teaching or online lecture sessions for the faculty and students of business management.

Indian Business Case Studies Volume II 1st Table of contents:

Section I: Case Studies in Human Resources
1. The Culture vs Strategy
Learning Objectives
Synopsis
About Bosch
Bosch Company History
About Bosch in India
Bosch Strike: Talks with Management on 17 September 2014 to Resolve Issues
Striking Bosch Workers in India Defy State Government Ban in October 2014
Conclusions
Case Questions
2. Tata’s Air India ‘Take Over to Take Off’—A Cultural Conundrum
Learning Objectives
Synopsis
Case Details
The Hunt for Talent (Change of Guards)
The Attitudinal Change
Service Standards
Inflight Refreshments
The Urgent Renovations
The Legacy
A Major Handicap
Engineering Services
Mounting Operational Losses
Conclusions
Case Questions
3. Beyond the Bootstrap
Learning Objectives
Synopsis
Case Details: Kurlekar Precision Engineering Pvt Ltd
Industry Shift from Mumbai to Pune
Internal Chaos and Consequences
Conclusions
Case Questions
4. Starbucks—The ‘Coffee House’ Experts
Learning Objectives
Synopsis
The History of Starbucks
Motivation
Equal Treatment
Listen to Employees
Good Welfare Measures
Teamwork
The Strategies to Keep Well Relationship
A Goal of Public Welfare
Conclusions
Case Questions
5. Great Thought—Difficult for Business
Learning Objectives
Synopsis
What Vedanta Claims
Our Approach
Our Strategy
Our Sustainability Model
Community at the Centre
A Fresh Perspective
Some Food for Thoughts on Sustainable Management
Costs of the Conflict
Free Prior and Informed Consent
Coexistence and Benefit-Sharing
Case Questions
Section II: Case Studies in Finance Management
6. Turmoil in the Banking Landscape
Learning Objectives
Synopsis
Introduction
Changing Scenario
Talent to Compete
Legacy Drag
Baby Steps
Future Imperfect
Conclusions
Case Questions
7. Information Technology and Banking Industry
Learning Objectives
Synopsis
Use of Information Assets in Strategic Decision Making
The Future Imperfect
Conclusions
Case Questions
8. ING Vysya Bank vs Kotak Mahindra Bank
Learning Objectives
Synopsis
Case Details
Indian Banking Industry
M&A Activity in Indian Banking Sector
About Kotak
Kotak Mahindra Bank
About ING
Merger Deal
Questions to Discuss
9. The Ghost of NPAs
Synopsis
The Case Background
How Grim Is the Situation?
What Possibly Led to This Situation?
The Path Followed
Stressed Assets
The Reality
Effects of Inadequate Capital
Effects of NPA’s
Conclusions
Case Questions
Section III: Case Studies In Multidisciplinary Areas In Marketing, Strategy, and Operations
10. ‘Innovation and the Entrepreneurial Urge’
Learning Objectives
Synopsis
Case Facts
Entrepreneurs—Take the Bull by the Horn Attitude
The Test of Uncertain Times
The Track Record 1996–2004
The Organizational Structure
The Product
The Process
The Market
The Strategic Plans
The Challenges
Conclusions
Case Questions
11. Chasing the ‘Long Tail’
Learning Objectives
Synopsis
Product Is the Hero
Kitsch Is the King
Conclusions
Case Questions
12. The Price of Owning a ‘Cheetah’ (The Jaguar)
Learning Objectives
Synopsis
The Tata’s Status
Critical Appraisal of the Takeover of JLR by Tata Motors
For the Ford Motors
For Tata Motors Ltd
Where Are the Synergies?
The Ambiguities in the Deal
Case Questions
13. Liar, Liar—Is ‘Apple’ on Fire?
Learning Objectives
Synopsis
Case Details
Apple and Microsoft
Burying the Hatchets
Steve Jobs Era
Post-Steve Jobs Era
The Criticism on Apple
Apple’s Strategy to Re-Establish Customer’s Satisfaction
Is It Enough?
Conclusions
Case Questions
14. The Indian Telecom Distress
Learning Objectives
Synopsis
Case Details
Moratorium Not Enough
Rare Situation
Conclusions
Case Questions
15. Who Created the Mess?
Learning Objectives
Synopsis
Indian Automobile Industry
Mahindra Takes Control of Reva Cars
There Are Lot of Development Was Done in the Year 2017
Response from Automobile Sector
Fact Lies in Electrification
Company Strategies
Case Questions
16. Coca-Cola: ‘Taste the Controversy’
Learning Objectives
Synopsis
Rumours, Myths, and Truth
Ethical Waters
Drinking Obesity?
Creating Doubt: Comparisons with Big Tobacco
The End of the Coke Era?
‘The Days of Coke Being the World’s Biggest Brand Are over Forever’
The Move to Master the Brand
Case Questions
17. Holding On and Letting It Go
Learning Objectives
Case details
Infosys India’s Most Admired Company
Mr Vishal Sikka Became the CEO
Conflict between Narayana Murthy and Vishal Sikka
Back to Mr Salil Parekh in His Office
Case Questions
18. Microsoft’s Acquisition of Nokia
Learning Objectives
Synopsis
Strategic Imperatives for M&A
Microsoft’s Story towards Acquisition of Nokia
Failure of Microsoft and Nokia M&A
Future Prospects of Nokia
Case Questions
19. The Pains of Separation
Learning Objectives
Synopsis
Back to Basics
Look before You Split
Conclusions
Case Questions
20. What Went Wrong?
Learning Objectives
Synopsis
Implementation Details
Customer Expectations
Reputation
Meeting Standards

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Tags: Indian Business, Case Studies, Pawar, Bhagyashree Kunte, Srinivas Tumuluri