Innovation Renaissance: Defining, Debunking, and Demystifying Creativity 1st Edition

Innovation Renaissance: Defining, Debunking, and Demystifying Creativity 1st Edition – Ebook Instant Download/Delivery ISBN(s): 9781138392175,1138392170,9780429688621, 0429688628

Product details:

• ISBN-10 ‏ : ‎0429688628
• ISBN-13 ‏ : ‎ 9780429688621
• Author: John E. Ettlie

Innovation is not easy. Understanding the liability of newness but the potential for greatness is the central theme of this work. Innovation Renaissance explores and debunks the myths that have arisen from the proliferation of misleading and often confusing popular press treatments of creativity and innovation. Examples include the notion that successful entrepreneurs are winners because they are innovative―whereas creativity and business start-up acumen are not the same, and are rarely paired―or the idea of disruptive technology, which has now become the buzzword equivalent to radical new technology products or services, despite the fact that new technologies tend to offer simple, limited-capability products or services to satisfy overlooked customer demand. The popularity of open innovation has spawned assumptions, like the idea that crowdsourcing will increase the number of truly new ideas―but in fact the more novel these ideas, the less likely they are to be adopted by incumbent firms because they are less familiar.

Table contents:

1 Introduction

2 Defining, debunking, and demystifying innovation

3 Radical innovation

4 Theories of innovation

5 New products

6 New services

7 Process innovation

8 Information technology

9 Creativity and innovation

10 The dark side of the innovation process

11 Innovation renaissance

12 Innovation by design

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