Innovator’s Playbook: How to Create Great Products, Services and Experiences that Your Customers Will Love Nathan Baird

Innovator’s Playbook: How to Create Great Products, Services and Experiences that Your Customers Will Love – Ebook Instant Download/Delivery ISBN(s): 9780730383642,0730383644

Product details:

• ISBN-10 ‏ : ‎ 0730383644
• ISBN-13 ‏ : ‎ 978-073038364
• Author(s): Nathan Baird

Innovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched, insights are distilled, solutions are ideated, prototyped and tested and business models are shaped. But innovation doesn’t have to be this way.

In Innovator’s Playbook, author and leading Design Thinking expert Nathan Baird shares his 20 years of hands-on experience, tools and methods for developing a winning customer-centric approach to innovation.

Table contents:

My Journey of Discovery to Innovation Flow vii

What’s all this noise about design? xv

Stage 1 Get Started 2

Stage 2 Discover 26

Stage 3 Distill insights 54

Stage 4a Ideate: Incubate & create 86

Stage 4b Ideate: Idea generation workshops 108

Stage 5a Experiment: Desirability 138

Stage 5b Experiment: Feasibility and viability 156

Over to you — your journey to innovation flow 191

About the author 197

Index 199

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