Instagram for Business for Dummies® 2nd Edition

Instagram for Business for Dummies® 2nd Edition – Ebook Instant Download/Delivery ISBN(s): 9781119696629,1119696623

Product detail:

• ISBN-10 ‏ : ‎ 1119696593
• ISBN-13 ‏ : ‎ 978-1119696599
• Author:  Jenn Herman, Eric Butow, Corey Walker

One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app’s more than 1 billion active monthly users and its powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics—and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.

The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you’ll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.

• Set up your account, profile, and analytics
• Upload content and get smart with IG Stories and live video
• Build and target paid advertising
• Master the art of the hashtag

Whatever your current Instagram skill-level, there’s always somewhere new to take you’re the story of your business—and there’s no better way to begin a gripping new chapter in that story than with this book.

Table of contents:

Part 1: Creating Your Profile

Chapter 1: Installing Instagram

Chapter 2: Setting Up Your Profile

Chapter 3: Hitting Your Target Audience

Part 2: Creating Your Narrative 

Chapter 4: Taking and Posting Great Photos

Chapter 5: Recording and Posting Great Videos

Part 3: Interacting with Others

Chapter 6: Finding People to Follow

Chapter 7: Sharing and Commenting on Posts

Chapter 8: Direct Messaging with Ease

Chapter 9: Wielding the Power of the Hashtag

Part 4: Extending Your Reach with Ads 

Chapter 10: Planning a Winning Ad

Chapter 11: Creating an Effective Instagram Ad

Chapter 12: Creating a Winning Contest

Chapter 13: Connecting Your Marketing Dots

Part 5: Using Instagram Stories as Another Avenue

Chapter 14: Sharing with Instagram Stories

Chapter 15: Making Your Story More Fun

Chapter 16: Sharing Your Stories in New Ways

Chapter 17: Using Highlights to Keep Stories Longer

Chapter 18: Going Live on Instagram

Part 6: Creating Content on IGTV

Chapter 19: Learning How IGTV Works

Chapter 20: Claiming Your Stake on IGTV

Part 7: Why Isn’t This Working? 

Chapter 21: Insta-Diagnosing Instagram

Chapter 22: Insta-Help is on the Way

Part 8: The Part of Tens 

Chapter 23: Ten Brands Killing It on Instagram

Chapter 24: Ten Places to Find Inspiration

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