Integrated Advertising, Promotion, and Marketing Communications (8th Edition)

Integrated Advertising, Promotion, and Marketing Communications (8th Edition) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1292222697
• ISBN-13 ‏ : ‎ 978-1292222691
• Author: Kenneth Clow (Author)

Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-¿life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers.

Table contents:

Chapter 1 Integrated Marketing Communications

Chapter 2 Brand Management

Chapter 3 Buyer Behaviors

Chapter 4 The IMC Planning Process

Chapter 5 Advertising Campaign Management

Chapter 6 Advertising Design

Chapter 7 Traditional Media Channels

Chapter 8 Digital Marketing

Chapter 9 Social Media

Chapter 10 Alternative Marketing

Chapter 11 Database and Direct Response Marketing and Personal Selling

Chapter 12 Sales Promotions

Chapter 13 Public Relations and Sponsorship Programs

Chapter 14 Regulations and Ethical Concerns

Chapter 15 Evaluating an Integrated Marketing Program

Title tag:

1. Integrated Advertising, Promotion, and Marketing Communications 8th Edition – Master the Art of Brand Messaging
2. Elevate Your Campaigns with Integrated Advertising and Marketing Strategies – 8th Edition Textbook
3. Unifying Brand Communications: Integrated Advertising, Promotion, and Marketing – 8th Edition Insights