Integrating the packaging and product experience in food and beverages : a road-map to consumer satisfaction 1st Edition Burgess

Integrating the packaging and product experience in food and beverages : a road-map to consumer satisfaction – Ebook Instant Download/Delivery ISBN(s): 9780080450896,9780081003565,9780081003602,9780123877123,9781845695675,008045089X,0081003560,0081003609,0123877121

Product details:

• ISBN-10 ‏ : ‎ 008045089X
• ISBN-13 ‏ : ‎ 978-0080450896
• Author(s): Burgess, Peter

Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing.

The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise.

Table contents:

INTRODUCING PRODUCT EXPERIENCE
PART I: FROM THE HUMAN PERSPECTIVE
Chapter 1 On the visual appearance of objects
Chapter 2 The tactual experience of objects
Chapter 3 The experience of product sounds
Chapter 4 Taste, smell and chemesthesis in product experience
Chapter 5 Multisensory product experience
Chapter 6 Human capability and product design
Chapter 7 Connecting design with cognition at work
Chapter 8 Designing for expertise
PART II: FROM THE INTERACTION PERSPECTIVE
Chapter 9 Holistic perspectives on the design of experience
Chapter 10 Product aesthetics
Chapter 11 Aesthetics in interactive products: Correlates and consequences of beauty
Chapter 12 Meaning in product use: A design perspective
Chapter 13 Product expression: Bridging the gap between the symbolic and the concrete
Chapter 14 Semantics: Meanings and contexts of artifacts
Chapter 15 Product emotion
Chapter 16 Consumption emotions
Chapter 17 Product attachment: Design strategies to stimulate the emotional bonding to products
Chapter 18 Crucial elements of designing for comfort
Chapter 19 Co-experience: Product experience as social interaction
Chapter 20 Affective meaning: The Kansei Engineering approach
PART III: FROM THE PRODUCT PERSPECTIVE
Chapter 21 The useful interface experience: The role and transformation of usability
Chapter 22 The experience of intelligent products
Chapter 23 The game experience
Chapter 24 Experiencing food products within a physical and social context
Chapter 25 The mediating effects of the appearance of nondurable consumer goods and their packaging
Chapter 26 Office experiences
Chapter 27 The shopping experience
CLOSING REFLECTIONS
INDEX

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