Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport Cody T. Havard

Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport Cody T. Havard – Ebook Instant Download/Delivery ISBN(s): 9783031234552,3031234553

Product details:
• ISBN 10:3031234553
• ISBN 13:9783031234552
• Author: Cody T. Havard

In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author’s Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of how setting and group membership influences the ways people view and behave toward out-groups.
Table contents:

1. Group Behavior and Negativity: Why Comparisons Are Needed
2. Investigating Perceptions of Out-groups in Sport and United States Politics
3. Rivalry and Group Behavior in Sport and Religious Brands
4. Revisiting the Hierarchy of Out-group Derogation and the Out-group Derogation Spectrum
5. Shared Perspectives: Can Common Interests Help Decrease Out-Group Derogation?
6. Continuing the Journey

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