International Business 3rd Edition Geringer – Ebook Instant Download/Delivery ISBN(s): 9781265992682,9781264067527,1264067526,1265992681,B09PRRFNMH
Product details:
- ISBN 10: 1265992681
- ISBN 13: 9781265992682
- Author: Michael Geringer, Jeanne McNett
Empower students to develop their global mindset! Up-to-date relevant and engaging Geringer: International Business 3rd edition provides a flexible modular format for instructors along with student-focused features that make the study of IB interesting by connecting content to culture to make it personally relevant for every student!
Table contents:
- module 1 The Challenging Context of International Business
- module 2 International Trade and Investment
- module 3 Sociocultural Forces
- module 4 Sustainability and Natural Resources
- module 5 Political Forces That Affect Global Trade
- module 6 Intellectual Property Rights and Other Legal Forces
- module 7 Economic and Socioeconomic Forces
- module 8 The International Monetary System and Financial Forces
- module 9 International Competitive Strategy
- module 10 Organizational Design and Control
- module 11 Global Leadership Issues and Practices
- module 12 International Markets: Assessment and Entry Modes
- module 13 Marketing Internationally
- module 14 Managing Human Resources in an International Context
- module 15 International Accounting and Financial Management
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