International Entrepreneurship: Starting, Developing, and Managing a Global Venture (NULL) 3rd Edition, (Ebook PDF) – Digital Instant Dowload.
Product details:
- ISBN-10 : 1483344398
- ISBN-13 : 978-1483344393
- Author: Robert D. Hisrich (Author)
Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture gives entrepreneurs the tools they need to successfully launch international ventures in today’s hypercompetitive world. Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy. The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs. The fully updated Third Edition provides increased attention to culture and reflects recent changes in our increasingly globalized world. Readers will also be exposed to new cases featuring international activities of entrepreneurs and ventures throughout the world.
Table contents:
Chapter 1: Importance of International Entrepreneurshiph
Chapter 2: Globalization and the International Environment
Chapter 3: Cultures and International Entrepreneurship
Chapter 4: The Global Monetary System
Chapter 5: Selecting International Business Opportunities
Chapter 6: Developing the Global Business Plan
Chapter 7: International Legal Concerns
Chapter 8: Alternative Entry Strategies
Chapter 9: Global Marketing and R&D
Chapter 11: Implementing and Managing a Global Entrepreneurial Strategy
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