International Management: Culture Strategy and Behavior, 12e ISE 12th/ISE Edition Fred Luthans

International Management: Culture Strategy and Behavior, 12e ISE – Ebook Instant Download/Delivery ISBN(s): 9783222320316,9781266097904,3222320314,1266097902

Product details:

• ISBN-10 ‏ : ‎ 1266097902
• ISBN-13 ‏ : ‎ 978-1266097904
• Author(s): Fred Luthans, Jonathan P. Doh, Ajai S. Gaur

The 12th edition has been updated to reflect how the COVID-19 pandemic has challenged the fundamental assumptions about how international business is conducted. The authors also incorporated coverage of emerging markets that are facing a high level of stress and how the development of new technology, such as artificial intelligence and robotics, will result in fundamental changes to the global job market. This edition also marks the addition of a new author, Ajai Gaur, a Professor of Strategy and International Business at Rutgers University. Ajai brings subject expertise in global business strategy, emerging markets, institutions, and a range of other topics. He also has deep ties and links to East and South Asia and helps to further “globalize” the book.

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