ISE EBook for Understanding Business: The Core 2e 2nd Edition William Nickels
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ISE EBook for Understanding Business: The Core 2e 2nd Edition William Nickels – Ebook Instant Download/Delivery ISBN(s): 9781260597448,9781260590777,9781264126170,9781264059591,1264126174,1264059590,1260590771,126059744X
Product details:
• ISBN 10:126059744X
• ISBN 13:9781264059591
• Author:
9781260590777 is an International edition of Understanding The Core 2nd edition by William G. Nickels, James McHugh, Susan McHugh This ISBN is student textbook only. It does not come with online access code. Access code, if required by an instructor, sold separately at another ISBN. The content of International edition is the same as other formats. You asked for it – you got it! Based on the market leading gold standard product, Nickels, Understanding Business 12e, Understanding The Core 2e provides a fully revised product with fewer chapters. Reviewers asked for fewer chapters and to include a chapter on using technology, particularly social media.
Table contents:
CHAPTER 1 Exploring the Business Environment and Economics
CHAPTER 2 Doing Business in Global Markets
CHAPTER 3 Demanding Ethical and Socially Responsible Behavior
CHAPTER 4 How to Form a Business
CHAPTER 5 Entrepreneurship and Starting a Small Business
CHAPTER 6 Management and Leadership
CHAPTER 7 Structuring Organizations for Today’s Challenges
CHAPTER 8 Production and Operations Management
CHAPTER 9 Motivating Employees
CHAPTER 10 Human Resource Management: Finding and Keeping the Best Employees
CHAPTER 11 Marketing: Helping Buyers Buy
CHAPTER 12 Managing the Marketing Mix: Product, Price, Place, and Promotion
CHAPTER 13 Using Technology to Manage Information
CHAPTER 14 Understanding Accounting and Financial Information
CHAPTER 15 Financial Management
CHAPTER 16 Money, Financial Institutions, and the Federal Rese
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