Luxury Brand Management in Digital and Sustainable Times 4th Edition Michel Chevalier

Luxury Brand Management in Digital and Sustainable Times – Ebook Instant Download/Delivery ISBN(s): 9781119706281,9781119706298,9781119706328,9781119706304,1119706289,1119706300

Product details:

• ISBN 10: 1119706300
• ISBN 13: 9781119706304
• Author: Michel Chevalier; Gerald Mazzalovo
  

The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro- and micro-economic aspects of management, communication, distribution, logistics, and creation in the luxury industry.

 

Table contents:

Chapter 1: The Concept of Luxury

Chapter 2: Specificities of the Luxury Industry

Chapter 3A: Major Luxury Sectors

Chapter 3B: Major Luxury Sectors

Chapter 4: The Power of the Luxury Brand

Chapter 5: The Luxury Client

Chapter 6: Brand Identity: Concepts and Analytical Semiotic Tools

Chapter 7: Additional Brand Analytical Tools

Chapter 8: Creation and Merchandising

Chapter 9: Communication in Digital Times

Chapter 10: Managing a Global Brand

Chapter 11: Retail Management

Chapter 12: Sustainability and Authenticity

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