M: Marketing 6th Edition, (Ebook PDF)

M: Marketing 6th Edition, (Ebook PDF) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1259924033
• ISBN-13 ‏ : ‎ 978-1259924033
• Author: Dhruv Grewal, Michael Levy

M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format. Authors Grewal and Levy emphasize that even the best products and services will go unsold if marketers cannot communicate their value. A robust suite of instructor resources and a regularly updated author blog provide a steady stream of current, fresh ideas for the classroom. Grewal and Levy’s M: Marketing, Sixth Edition, is available through McGraw-Hill Connect, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

Table contents:

SECTION 1: Assessing The Marketplace

Chapter 1: Overview of Marketing

Chapter 2: Developing Marketing Strategies

Chapter 3: Social and Mobile Marketing

Chapter 4: Marketing Ethics

Chapter 5: Analyzing the Marketing Environment

SECTION 2: Understanding The Marketplace

Chapter 6: Consumer Behavior

Chapter 7: Business-to-Business Marketing

Chapter 8: Global Marketing

SECTION 3: Targeting The Marketplace

Chapter 9: Segmentation, Targeting, and Positioning

Chapter 10: Marketing Research

SECTION 4: Value Creation

Chapter 11: Product, Branding, and Packaging Decisions

Chapter 12: Developing New Products

Chapter 13: Services: The Intangible Product

SECTION 5: Value Capture

Chapter 14: Pricing Concepts for Establishing Value

Chapter 15: Strategic Pricing Methods

SECTION 6: Value Delivery: Designing The Channel And Supply Chain

Chapter 16: Supply Chain and Channel Management

Chapter 17: Retailing and Omnichannel Marketing

SECTION 7: Value Communication

Chapter 18: Integrated Marketing Communications

Chapter 19: Advertising, Public Relations, and Sales Promotions

Chapter 20: Personal Selling and Sales Management

Title tag:

1. M: Marketing 6th Edition by Grewal and Levy – Comprehensive Marketing Textbook
2. Master Modern Marketing Concepts with M: Marketing 6th Edition
3. Stay Ahead in Business with M: Marketing 6th Edition – Grewal & Levy