Make Your Brand Matter: Experience-Driven Solutions to Capture Customers and Keep Them Loyal 1st Edition

Make Your Brand Matter: Experience-Driven Solutions to Capture Customers and Keep Them Loyal 1st Edition – Ebook Instant Download/Delivery ISBN(s): 9781119860372

Product details:

• ISBN: 9781119860372
• Author: Steven G. Soechtig

The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Companies that failed to ante up are already gone—or fading fast.

Table contents:

Chapter 1 A Far Too Brief History of Brand Strategy

Chapter 2 The Dawn of Digital

Chapter 3 Focusing on the Modern Consumer

Chapter 4 Believing in Your Brand and Redefining Your Strategy

Chapter 5 Selling Experiences, Not Products

Chapter 6 Time Is the New Currency – Anticipating without Being Invasive

Chapter 7 Finding a Novel Approach to Solving a Market Need

Chapter 8 Humanizing the Experience

Chapter 9 Connecting Your Customer with Your Cause

Chapter 10 Looking to the Future

Chapter 11 Where You Should Begin

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