Management Information Systems: Managing the Digital Firm, Global Edition 15th Edition, (Ebook PDF) – Digital Instant Dowload.
Product details:
- ISBN-10 : 9781292211756
- ISBN-13 : 978-1292211756
- Author: Jane Laudon (Author), Kenneth Laudon (Author)
Kenneth and Jane Laudon’s popular Management Information Systems: Managing the Digital Firm, along with MyLabTM MIS, continues to define the way MIS courses are taught. Designed for business students, the text provides insight into how contemporary businesses leverage information technologies and systems to achieve corporate objectives. The new edition provides the most up-to-date and comprehensive overview of information systems used by businesses today, including all-new real-world cases and discussion of significant contemporary topics, from big data and the Internet of Things (IoT) to machine learning and DevOps.
Featuring comprehensive coverage of new technologies and applications, while also considering their impact on business models and decision-making, Management Information Systems enhances learning through vivid examples designed to capture the imaginations of all students. As they build sought-after skills for the modern workplace, students will learn to lead management discussions and drive decisions about their firm’s information systems.
Table contents:
PART ONE Organizations, Management, and the Networked Enterprise
Chapter 1 Information Systems, Organizations, and Strategy
Chapter 2Information Systems in Global Business Today
Chapter 3Global E-business and Collaboration
Chapter 4 Ethical and Social Issues in Information Systems
PART TWO Information Technology Infrastructure
Chapter 5 IT Infrastructure and Emerging Technologies
Chapter 6 Foundations of Business Intelligence: Databases and Information
Chapter 7 Telecommunications, the Internet, and Wireless Technology
Chapter 8 Securing Information Systems
PART THREE Key System Applications for the Digital Age
Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise
Chapter 10 E-commerce: Digital Markets, Digital Goods
Chapter 11 Managing Knowledge
Chapter 12 Enhancing Decision Making
PART FOUR Applications
Chapter 13 Building Information Systems
Chapter 14 Managing Projects
Chapter 15 Managing Global Systems 588
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