Managerial Economics 13th Edition – Ebook Instant Download/Delivery ISBN(s): 9781260506389, 126050638X

Product details:

• ISBN-10: 126050638X
• ISBN-13: 9781260506389
• Author: Christopher Thomas
  

Thomas and Maurice’s goal for Managerial Economics is to teach students the economic way of thinking about business decisions and strategy. The 13e continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily business operations as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 13th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.

Table contents:

CHAPTER 1 Managers, Profits, and Markets

CHAPTER 2 Demand, Supply, and Market Equilibrium

CHAPTER 3 Marginal Analysis for Optimal Decisions

CHAPTER 4 Basic Estimation Techniques

CHAPTER 5 Theory of Consumer Behavior

CHAPTER 6 Elasticity and Demand

CHAPTER Demand Estimation and Forecasting

CHAPTER 8 Production and Cost in the Short Run

CHAPTER 9 Production and Cost in the Long Run

CHAPTER 10 Production and Cost Estimation

CHAPTER 11 Managerial Decisions in Competitive Markets

CHAPTER 12 Managerial Decisions for Firms with Market Power

CHAPTER 13 Strategic Decision Making in Oligopoly Markets

CHAPTER 14 Advanced Pricing Techniques

CHAPTER 15 Decisions under Risk and Uncertainty

CHAPTER16 Government Regulation of Business

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