Managerial Economics 4th Edition – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 0131005200
• ISBN-13 ‏ : ‎ 978-0131005204
• Author: W. Duncan Reekie (Author), Jonathan N. Crook (Author)

A classic, comprehensive introduction to managerial economics. The Fourth Edition features new/expanded coverage of key topics — e.g., the role of the entrepreneur in the organization; principle-agent problems; transaction cost analysis; contracting and incentives; strategic decision theory; regulatory issues; pollution and the environment; and multinational enterprises. For anyone wanting an accessible introduction to managerial economics.

Table contents:

SECTION I: PROBLEM SOLVING AND DECISION MAKING.

1. Introduction: What This Book Is About. 2., The One Lessor of Business.

3. Benefits, Costs, and Decisions.

4. Extent (How Much) Decisions.

5. Investment Decisions: Look Ahead and Reason Back. SECTION II: PRICING, COST, AND PROFITS.

6. Simple Pricing.

7. Economies of Scale and Scope.

8. Understanding Markets and Industry Changes.

9. Market Structure and Long-Run Equilibrium.

10. Strategy: The Quest to Keep Profit from Eroding.

11. Foreign Exchange, Trade, and Bubbles. SECTION III: PRICING FOR GREATER PROFIT.

12. More Realistic and Complex Pricing.

13. Direct Price Discrimination.

14. Indirect Price Discrimination. SECTION IV: STRATEGIC DECISION MAKING.

15. Strategic Games.

16. Bargaining. SECTION V: UNCERTAINTY.

17. Making Decisions with Uncertainty.

18. Auctions.

19. The Problem of Adverse Selection.

20. The Problem of Moral Hazard. SECTION VI: ORGANIZATIONAL DESIGN.

21. Getting Employees to Work in the Firm’s Best Interest.

22. Getting Divisions to Work in the Firm’s Best Interest.

23. Managing Vertical Relationships. SECTION VII: WRAPPING UP.

24. You Be the Consultant.