Managerial Economics: Theory, Applications, and Cases (Eighth Edition). 8th Edition, (Ebook PDF) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 0393124495
• ISBN-13 ‏ : ‎ 978-0393124491
• Author: W. Bruce Allen

Modernized for the 21st century, the Eighth Edition emphasizes strategic thinking by managers and includes over 50 new case studies on events from 2010 to 2012 that prepare students for today’s changing economy.

Table contents:
Part 1: The Need for a Guide
Chapter 1: Introduction

Part 2: The Nature of Markets
Chapter 2: Demand Theory

Chapter 3: Consumer Behavior and Rational Choice

Chapter 4: Estimating Demand Functions

Part 3: Production and Cost
Chapter 5: Production Theory

Chapter 6: The Analysis of Costs

Part 4: Market Structure and Simple Pricing Strategies
Chapter 7: Perfect Competition

Chapter 8: Monopoly and Monopolistic Competition

Part 5: Sophisticated Market Pricing
Chapter 9: Managerial Use of Price Discrimination

Chapter 10: Bundling and Intrafirm Pricing

Part 6: The Strategic World of Managers
Chapter 11: Oligopoly

Chapter 12: Game Theory

Chapter 13: Auctions

Part 7: Risk, Uncertainty, and Incentives
Chapter 14: Risk Analysis

Chapter 15: Principal–Agent Issues and Managerial Compensatoin

Chapter 16: Adverse Selection

Part 8: Government Actions and Managerial Behavior
Chapter 17: Government and Business

Chapter 18: Optimization Techniques