Managing Innovation: Integrating Technological, Market and Organizational Change, 5th Edition – Ebook PDF Version – Digital Instant Dowload.
Product details:
- ISBN-10 : 111836063X
- ISBN-13 : 978-1118360637
- Author:
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors.
Table contents:
Part I Managing Innovation 1
Chapter 1 Innovation – What it is and Why it Matters 3
Chapter 2 Innovation as a Core Business Process 59
Part II Context 105
Chapter 3 Building the Innovative Organization 107
Chapter 4 Developing an Innovation Strategy* 169
Part III Search 231
Chapter 5 Sources of Innovation 233
Chapter 6 Innovation Networks 299
Part IV Select 327
Chapter 7 Decision Making Under Uncertainty 329
Chapter 8 Building the Innovation Case 359
Part V Implement 403
Chapter 9 Creating New Products and Services 405
Chapter 10 Exploiting Open Innovation and Collaboration 461
Part VI Capture 503
Chapter 11 Exploiting Entrepreneurship and New Ventures 505
Chapter 12 Capturing the Benefi ts of Innovation 565
Chapter 13 Capturing Learning from Innovation 623
Title tags:
Mastering Innovation Management: Strategies for Technological, Market, and Organizational Transformation
Navigating Change in Business: A Comprehensive Guide to Innovation Management
Driving Success through Innovation: Harnessing Technological, Market, and Organizational Dynamics
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