Managing Innovation: Integrating Technological, Market and Organizational Change, 5th Edition – Ebook PDF Version – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 111836063X
• ISBN-13 ‏ : ‎ 978-1118360637
• Author:  Joe Tidd (Author), John R. Bessant (Author)

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors.

Table contents:

Part I Managing Innovation 1

Chapter 1 Innovation – What it is and Why it Matters 3

Chapter 2 Innovation as a Core Business Process 59

Part II Context 105

Chapter 3 Building the Innovative Organization 107

Chapter 4 Developing an Innovation Strategy* 169

Part III Search 231

Chapter 5 Sources of Innovation 233

Chapter 6 Innovation Networks 299

Part IV Select 327

Chapter 7 Decision Making Under Uncertainty 329

Chapter 8 Building the Innovation Case 359

Part V Implement 403

Chapter 9 Creating New Products and Services 405

Chapter 10 Exploiting Open Innovation and Collaboration 461

Part VI Capture 503

Chapter 11 Exploiting Entrepreneurship and New Ventures 505

Chapter 12 Capturing the Benefi ts of Innovation 565

Chapter 13 Capturing Learning from Innovation 623

Title tags:

Mastering Innovation Management: Strategies for Technological, Market, and Organizational Transformation
Navigating Change in Business: A Comprehensive Guide to Innovation Management
Driving Success through Innovation: Harnessing Technological, Market, and Organizational Dynamics