Marketing 16th Edition

Marketing 16th Edition – Ebook Instant Download/Delivery ISBN(s): 9781265111946,1265111944,9781265769574, 1265769575

Product details:

• ISBN-10 ‏ : ‎ 1265769575
• ISBN-13 ‏ : ‎ 9781265769574
• Author: Roger A. Kerin, William Rudelius

Engagement. Leadership. Innovation. This market-leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package, Kerin 16e is up-to-date with additional emphases on social media, marketing metrics, financial aspects of marketing, and decision-making. Additionally, there is expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, equity, inclusion, and environmental impact. The 16e continues its real-world focus with “Marketing Matters,” “Making Responsible Decisions,” “Insights about me,” “Applying Marketing Metrics,” “Integration of the Customer Journey” and “Building your Marketing Plan” features throughout.

Table contents:

Part 1 Initiating the Marketing Process

Part 2 Understanding Buyers and Markets

Part 3 Targeting Marketing Opportunities

Part 4 Satisfying Marketing Opportunities

Part 5 Appendices

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