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Marketing 2018 19th edition

Name: Marketing 2018 19th edition
SKU: EB-11090088
Availability: InStock

Original price was: $50.00.Current price is: $25.00.

Marketing 2018 19th edition William M. Pride Digital Instant Download

Author(s): William M. Pride, O.C. Ferrell

ISBN(s): 9781337272896, 1337272892

Edition: 2018

File Details: PDF, 46.90 MB

Year: 2018

Language: English

SKU: EB-11090088 Category: Business & Economics - Sales & Marketing Tags: Marketing 2018, O. C. Ferrell, William M. Pride

Description

Marketing 2018 19th edition – Ebook Instant Download/Delivery ISBN(s): 9781337272896,1337272892,9780357088616, 0357088611

Product details:

ISBN 10:0357088611
ISBN 13:9780357088616
Author: William M. Pride; O. C. Ferrell

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. MARKETING is a thorough overview of essential marketing principles in a visually engaging presentation. This popular resource helps you develop the knowledge and decision-making skills to succeed. MARKETING offers in-depth coverage of fundamental marketing concepts and strategies, plus practical applications and real-world examples, including material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition.

Table contents:

Part 1: Marketing Strategy and Customer Relationships

Part 2: Environmental Forces and Social and Ethical Responsibilities

Part 3: Marketing Research and Target Market Analysis

Part 4: Buying Behavior, Global Marketing, and Digital Marketing

Part 5: Product Decisions

Part 6: Distribution Decisions

Part 7: Promotion Decisions

Part 8: Pricing Decisions

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