Marketing 5th Edition by Levy Michael, Dhruv Grewal – Ebook PDF Instant Download/DeliveryISBN: 1259446298, 978-1259446290
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Product details:
ISBN-10 : 1259446298
ISBN-13 : 978-1259446290
Author: Levy Michael, Dhruv Grewal
NOTE: Access code is not included with this book
Value-Added, Every Time. Grewal’s value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketingis the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format that allows for easy classroom and assignment management. A robust suite of instructor resources and regularly updated Grewal/Levy author blog provide a steady stream of current, fresh ideas for the classroom.
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Marketing,Levy Michael,Dhruv Grewal