(Ebook PDF) Marketing 5th Edition by Dhruv Grewal, Leby 1259830233‎ 978-1259830235 full chapters

Marketing 5th Edition by Dhruv Grewal, Leby 1259830233‎ 978-1259830235 – Ebook PDF Instant Download/DeliveryISBN: 

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Product details:

ISBN-10 ‏ : ‎ 1259830233

ISBN-13 ‏ : ‎ 978-1259830235

Author:   Dhruv Grewal, Leby 

Adding Value to your Marketing Course – Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today and is at the forefront of this text setting it apart. This approach is emphasized throughout the text and demonstrated through the use of the Adding Value boxes found in each chapter. In their 5th edition of M: Marketing Grewal and Levy present a concise impactful and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program the instructor support provided will bring marketing to life in any class setting. With a new chapter on Social and Mobile Marketing Grewal and Levy’s M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.

 

Marketing 5th Table of contents:

Section one. Assessing the marketplace
Section two. Understanding the marketplace
Section three. Targeting the marketplace
Section four. Value creation
Section five. Transacting value
Section six. Value delivery : designing the distribution channel and supply chain
Section seven. Value communication
Section eight. Marketing in the global environment

 

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