Marketing 7th Edition

Marketing 7th Edition – Ebook Instant Download/Delivery ISBN(s): 9781260087710,9781260428254,1260087719,1260428257,2018043778

Product detail:

• ISBN-10 ‏ : ‎ 1260087719
• ISBN-13 ‏ : ‎ 978-1260087710
• Author:  Dhruv Grewal, Michael Levy

Grewal/Levy Marketing 7e was designed to show today’s social and digital student how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.
The seventh edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics and the psychology influencers on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today’s mobile students and instructors.

Accompanied by Connect®, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.

Table of contents:

1. What is Marketing? (Michael J. Baker)

2. Postmodern Marketing: Dead and Buried or Alive and Kicking? (Stephen Brown)

3. Marketing Theory (Lisa O’Malley and Maria Lichrou)

4. The Basics of Marketing Strategy (Robin Wensley)

5. Strategic Marketing Planning: Theory and practice (Malcolm McDonald)

6.Consumer Behaviour (Mark Gabbott and Gill Hogg)

7. Marketing Research (David F. Birks)

8. Qualitative Research (Len Tiu Wright and Rose Wright)

9. Quantitative Methods in Marketing (Steve Baron and Rachel Ashman)

10. Segmentation (Lyndon Simkin)

11. The Marketing Mix (Michael J. Baker)

12.New Product Development (Susan Hart)

13. Pricing (Mark Billige and David Smith)

14. Sales Management (Spiros Gounaris)

15. The roles of brands revisited (Francesca Dall’Olmo Riley)

16.The End of Marketing as Usual: ‘Be Social: Be Digital’ (Jim Hamill)

17. Customer Relationship Management: Strategy and Implementation (Adrian Payne and Pennie Frow)

18. Implementing Strategic Change (Lloyd C. Harris and Kate L. Daunt)

19. Services Marketing Chapter (Toni Hilton)

20.International Marketing (Anne Marie Doherty)

21.Social Marketing (Rebekah Russell-Bennett)

22. Marketing for Nonprofit Organisations (Adrian Sargeant and Ian MacQuillin)

23. Marketing Ethics (Andrea Prothero)

24. Green Marketing (Ken Peattie)

25. Retailing (Leigh Sparks)

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